The Sazerac House

What to know

The Sazerac House is a state-of-the-art attraction that opened in Fall 2019, located at 101 Magazine St. on the corner of Canal and Magazine streets. The experience is housed in a historic building that was completely renovated within the last ten years to include modern high-tech displays and interactive exhibits. Visitors can explore three floors of historical displays and artifacts covering the heritage of the Sazerac Company, which was founded in New Orleans in 1850. As a sensory experience, the museum focuses on the history of cocktail culture in New Orleans. Guests can learn about whiskey distilling methods and taste various bitters. The attraction highlights the Sazerac, the official cocktail of New Orleans, which first appeared in 1838 when Sazerac Cognac was served with Antoine Peychaud's bitters. Beyond the free museum and micro-distillery tour, the venue offers a more intensive Sazerac Cocktail Experience. This paid event, offered daily at 2 PM, features Sazerac Rye Whiskey, Peychaud's Bitters, and Herbsaint Liqueur. The facility serves as a one-stop-shop for all things Sazerac, blending historical artifacts with modern production and cocktail recipes.

Visitor tips

• Book your free museum and micro-distillery tour in advance via their official website.
• If you are 21 or older, consider the paid Sazerac Cocktail Experience at 2 PM for a more specialized tasting.
• Since the museum is located on the corner of Canal and Magazine, it's an easy stop between the Central Business District and the French Quarter.

Nearby context

Situated at the corner of Canal and Magazine streets, the Sazerac House provides a transition between the bustling commercial hub of Canal Street and the shopping district of Magazine Street, anchoring the edge of the city's cocktail culture heritage.