What is the Sloomoo Institute?

Sloomoo Institute is an interactive slime museum and shop that focuses on joy, creativity, and sensory play through immersive slime experiences.

What can I do at the Sloomoo Institute in New York?

Visitors can explore colorful slimescapes, stretch slime in giant vats, and use a 150-foot DIY bar to design custom slime with millions of combinations. There is also an experience called Sloomoo Falls, where guests get slimed and are provided with ponchos.

How long does a typical visit last?

A typical visit to the Sloomoo Institute usually lasts about 60 to 90 minutes.

Yes, the attraction is described as immersive and suitable for a wide range of visitors, including families, friends, and co-workers.

Where is the Sloomoo Institute located in New York City?

It is located in SoHo, Manhattan, at 475 Broadway, between Broome and Grand Streets.

What should I check before going?

Use Gyde for context, then check official sources for current hours, tickets, construction, and closures.

Sloomoo Institute in New York City

Sloomoo Institute

Located in SoHo, the Sloomoo Institute is an immersive, interactive slime museum and shop dedicated to sensory play, creativity, and joy through colorful slimescapes and custom slime creation.

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What to know

The Sloomoo Institute is an interactive slime experience situated at 475 Broadway in the heart of SoHo, Manhattan. Positioned between Broome and Grand Streets, this attraction markets itself as the world's #1 slime museum and shop. The organization focuses on bringing joy and creativity to life through immersive sensory play, a mission born from the co-founders' personal discovery that playing with slime provided comfort during a difficult time in their lives. Visitors can explore vibrant slimescapes and engage with slime in giant vats. A major highlight is the 150-foot DIY bar, where guests can design their own custom slime from 4,320,000 unique combinations. The experience is designed to be transformative, engaging the senses of touch, sound, scent, and sight for families, friends, and couples alike. For those seeking a more daring encounter, the institute features Sloomoo Falls, an attraction where visitors actually get slimed; the venue provides ponchos to ensure guests stay managed during the process. Beyond the main exhibits, the site includes a slime-oriented store and offers specialized programming, including slime-making classes and sensory-friendly hours.

Visitor tips

Allow between 60 to 90 minutes for a typical visit to fully explore the exhibits.
Check the official ticketing platform for specific experience days and times, as hours vary by season and day.
Wear clothes you don't mind getting messy, although ponchos are provided for the Sloomoo Falls experience.
Use the NQRW at Canal St, 6 at Spring St, or BDFM at Broadway Lafayette for easy subway access.

Nearby context

The Sloomoo Institute is located in the trendy SoHo neighborhood of Manhattan, specifically on Broadway between Broome and Grand Streets. This area is known for its cast-iron architecture and high-end shopping, making the museum a colorful, playful contrast to the surrounding boutiques.